Internet marketing involves more than just websites (that have to work on mobile devices, smartphones, and tablets of all kinds).
It involves Search Engine Optimization (being found in Google searches by consumers), contact forms that can return marketing data, visitor tracking, sometimes eCommerce to sell goods or services online, sometimes forums, content marketing / blogging, social media marketing integration, and updating. You may require training to update or manage the site after we’re done, or help with hosting as well. If you don’t want training in how to manage the website, you may wish to sign up for a monthly maintenance program……
So how do you budget? Easy!
Decide on the scope of your vision, coordinate that with your business goals and needs.
Then set aside what you would to advertise an advertisement in either a) a print newspaper for several months, b) a weekly local tabloid like Denver’s “Westword,” or c) to put an ad on a local radio station for several months.
The more people you want to reach, the more you want to accomplish, the broader your vision and marketing budget should be. Example: You reach more people with radio than you do with print, so you would budget for that estimate.
Sometimes in order to grow a business, you have to be willing to invest in it, empowering it to grow, knowing that you’ll make back your investment many times over.